Juiced Bikes Leadership Team

TORA HARRIS

FOUNDER, CEO

Tora is the Founder, CEO, and Head of Design and Engineering at Juiced Bikes. He provides the vision and leads all product development, from concept to assembly line implementation. Tora’s model is product-first; identify a high value use case and create the optimal vehicle for it. A professional athlete before founding Juiced, Tora won Ivy League, NCAA, and USA high jump championships, ultimately representing the USA at the 2004 Olympics. The passion & dedication that helped him reach an elite level of athletics has been adapted into the culture at Juiced Bikes.

Tora graduated from Princeton with a BSE in Mechanical & Aerospace Engineering. He is a fluent Mandarin speaker, splitting time between the USA and China.

AINDRAIS O’CALLAGHAN

CO-FOUNDER, COO

Aindrais is the Co-Founder, COO, and Executive VP. He creates practical paths to achieve Tora’s vision at Juiced, exploiting creativity to minimize demand on resources. Aindrais is responsible for ensuring that operations remain profitable and scalable, and that Juiced maintains the industry’s most effective leadership team.


Aindrais was Tora’s teammate on the Princeton track team and graduated with a BSE in Computer Science. His disciplined approach to quantitative research along with his focus on operational efficiency powered a successful career in statistical arbitrage. Aindrais was a founding investor in Juiced and joined as a full-time employee in 2014.

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